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How to find good keywords without keyword research tools

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The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money.
Most people focus on keyword suggestion tools when looking for new keywords. However, there are several things that you should do before using a keyword suggestion tool:

  1. Describe what you do in easy words. Try to describe what your company does without using any business specific words. How would you describe your company to your parents or even your grand parents? These descriptions help you to find new keywords that are related to your business.
  2. Find the unique selling proposition of your company. What makes your company special? How are you different from your competitors? Do you offer great service? Do you offer the lowest prices? If you offer great service, add service related keyword modifiers to your list. If you don’t want to sell by price, avoid words like “cheap” or “low cost” in your keyword lists.
  3. Find words with multiple meanings Some words have multiple meanings. If you sell products that have names that can be confused, make sure that your website visitors immediately know what they will get. If you sell tablets, do your customers know whether they are tablet computers, bath tablets, clay tablets, chewable tablets, writing tablets or graphical tablets?
  4. Focus on your most profitable products. You don’t have to be listed for every single keyword on search engines. If some of your products have a small margin, it doesn’t make sense to optimize your web pages for them. Better focus on the keywords that are related to the products that are profitable for your business.
  5. Write down the 10 most important keywords. Make a list of the 10 most important keywords and then take a close look at the list. Are the keywords all about the same product? Do you cover all aspects of your services and products with these keywords?

Do not follow your first instincts. Carefully go through the list and check why you find a keyword important.
When you optimize your web pages for search engines, start with very targeted keywords that attract targeted website visitors. Do not use one-word keywords or keywords with multiple meanings. The more targeted your keywords are, the more likely it is that you will get new customers with these keywords.

 

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Search engine news and articles of the week

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December 2011 U.S. Search Engine Rankings

“Google Sites led the U.S. explicit core search market in December with 65.9 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1 percent (up 0.1 percentage points) and Yahoo! Sites with 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.”

Google announces ‘Search, plus your world’

“We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page; Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and, People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.”

Related: Does “search plus your world” actually improve your search results? Nope. and When I search your name, I’m not looking for your Google+ profile and Google likely to face FTC complaint over ‘Search Plus Your World’

Google just made Bing the best search engine

“If you care about working efficiently, or getting the right results when you search, then maybe you should too. Don’t laugh! [...]

In short, it’s a lot like Google. Not the Google of today, but the Google you fell in love with, the one that put your search results above its financial ones. The Google that delivered.”

Could Bing seriously challenge Google?

“Now I’m pretty sure that Google thinks their magic, whatever that might be, will keep people using Google no matter how much crap they shovel onto the search page. Maybe that was true up to a point, but Google is now over the line.”

Search advertising is growing in efficiency

“Search spend increases 14% YoY in the United States and 19% YoY in the UK as retailers spent aggressively in Q4. US spend in retail grew by 18% YoY and 40% QoQ and UK retail spend grew by 10% YoY. This indicates a consistent seasonal ramp up in Q4 and resulted in a strong fourth quarter overall. Retail ROI YoY remained steady.”

Search engine newslets

  • Google admits profiting from illegal Olympic ticket ads.
  • The Google gospel of speed.
  • A brief history of Google Places.
  • Real-life examples of how Google’s ‘Search Plus’ pushes Google+ over relevancy.
  • Bing testing a new media bar on the homepage.
  • FTC said to expand antitrust probe to add Google+ service.
  • DuckDuckGo.com has a new design.

 

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U.S. government able to block almost any website on the Internet

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The U.S. Congress is currently considering two bills — one in the House of Representatives called SOPA (Stop Online Piracy Act) and another in the Senate called PIPA (Protect IP Act). These bills both attempt to use similar methods to further criminalize and police intellectual property infringement. Although protecting intellectual property is important, these bills would use heavy-handed tactics that would censor and splinter the Internet.

SOPA and PIPA would grant the U.S. government the ability to block almost any website on the Internet if the site is perceived to be an “infringing site.” Search engines would be required to remove the site from their search listings, payment processors and advertisement networks would be forbidden from doing business with the site, and ISPs could be forced to block access to the site for Americans. The bill provides little detail about what would constitute an infringing site, which makes the potential for abuse far greater. We have already seen how these kind of systems can be abused. In 2010, ICE (Immigration and Customs Enforcement) mistakenly seized a domain name belonging to a music blog and labeled it as a “rogue site” — the domain name was not returned until a year later (source: http://nyti.ms/uF73mZ). If you would like to see a video explanation of how the bill works and its dangers, please go here: http://vimeo.com/31100268

Site5 has publicly declared our opposition to both bills, and we encourage you to do the same. Contact your representatives in Congress to let your opposition to these bills be known! To locate the contact information for your representatives, visit one of the following websites:

http://www.contactingthecongress.org
http://www.grassroutes.us/sopa

If you’re located outside the United States, you can let your voice be heard as well by sending your thoughts via this website:

http://americancensorship.org

Another way to get involved in the fight against SOPA and PIPA is to join in on the blackouts. Many well-known websites such as Wikipedia, Google, and Reddit are demonstrating their opposition, and you can too. Site5 has sponsored a WordPress plugin for participating in blackouts, and it features an easy setup and configuration options within the WordPress admin area:

http://wordpress.org/extend/plugins/sopa-blackout-plugin/

We feel very strongly that the future of the Internet is at stake, and we urge everyone to get involved!

Thanks,
The Johnston Design Management Team

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Toledo REIA Videos

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Property Evaluator for iPhone

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Property Evaluator for iPhone

Property Evaluator is the most powerful real estate analysis software available for the iPhone. After entering some information about the property, you can view financial projections that show you a true apples-to-apples comparison between properties.

Property Evaluator Features
Standard Premium Pro
Price $1.99 $9.99 $29.99
Limited to 3 Expenses
Single Property
Multiple Properties
Email PDF Files
Multi-Unit and Commercial Properties
Itemized Improvements and Closing Costs
Branded Cover Page, Header, and Footer
Portfolio Analysis
Multiple Photos
The Premium and Pro versions are sold as upgrades within the Standard version.

 

You can also email a PDF of the financial projections to your clients, lenders, or investment partners.

It takes the guesswork out of finding the best deal!

 

Who Uses Property Evaluator?

  • Investors use it to analyze deals before they buy.
  • Real estate agents and lenders use it to email financial projections to their clients.

Screenshots

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Property Analysis in Your Pocket!

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Enter some information about the property by tapping Property Data.
Look at the Purchase Summary to see your initial cash investment, mortgage information, and cash flow.
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Look at the Buy and Hold Projection to see a 30-year financial projection with an income analysis, loan analysis, and sale analysis.
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Email the financial projection to your clients or investment partners as a PDF file.
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Touch the Map button to locate the property using Google Maps.
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Take a Photo and store it with the property.
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Purchase Summary

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The Purchase Summary shows a top-level financial analysis of the investment property.
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The Purchase section shows you the details of the property purchase. The Initial Cash Invested includes your Downpayment, Closing Costs, and Fixup Costs.
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The details of your loans are shown in the Mortgages section.
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The Income section calculates your Operating Income as the Gross Rent minus the Vacancy Loss.
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The Expenses section shows all of your expenses in monthly and annual amounts, and adds them up to get your Operating Expenses.
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The Net Performance section shows you the Net Operating Income and Cash Flow.
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The Performance Metrics section is the most valuable section of the Purchase Summary. It shows several metrics that allow you to do a true apples-to-apples comparison between properties.
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Buy and Hold Projection

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The Buy and Hold Projection projects the financial performance of your property out to 30 years.
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You can move the slider at the bottom of the report to change the holding period from 1 to 30 years, and the numbers instantly update!
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The Income and Expenses sections have the same format as the Purchase Summary.
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The Income Analysis section shows you how the property is performing as a buy-and-hold investment. Many investors only look at the NOI or Cash Flow when buying a property, but the Gross Equity Income is really the most important value to look at, because it shows your bottom-line performance. The Return on Equity shows you how hard your money is working for you. For example, in 10 years you might have a bunch of dead equity in this property that you could pull out and leverage into another property.
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The Loan Analysis section shows your Equity, Loan-to-Value Ratio, and Potential Cash-Out Refi. You’ll be able to predict when you can pull some money out of the property.
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The Sale Analysis section calculates your Net Profit and Return on Investment when you sell the property. You can change the Holding Period slider to instantly see how many years it will take to break even or make a good profit.
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Email the Projections as a PDF

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You can Email the financial projection to your clients or investment partners as a PDF file.
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The Pro Version allows you to add a Custom Cover Page to the PDF with a picture of the property, along with your name, company, and contact info.
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Take a look at a Sample PDF Projection by clicking one of the images below.
Premium Version Pro Version
Sample PDF - Premium Version Sample PDF - Pro Version
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Amazing Flexibility

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You can enter a Single Value or an Itemized List of values.
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Each value can be Proportional to another value like Sale Price or Square Footage.
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Or you can just enter a Fixed Amount.
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No other mobile real estate analysis software offers this degree of flexibility!
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Itemized Expenses

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You can also enter your income or expenses as an Itemized List.
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Each itemized value can be Proportional to another value or a Fixed Amount.

Create Custom Categories

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You can create an unlimited number of Custom Categories for your income and expenses.
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Expenses can be entered on a Yearly, Quarterly, Monthly, Fortnightly, Weekly, or Daily basis.
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Multi-Unit and Commercial Properties

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The Pro version of Property Evaluator can analyze Multi-Unit and Commercial Properties.
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You can enter an unlimited number of units.
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Detailed Rent Schedules

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You can create a detailed rent schedule for each unit.
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Rent can be entered as a fixed amount, or as a cost per square foot (meters are used outside the US).
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You enter a different rent amount for any year, and you can decide whether to apply inflation or keep the rent constant between the values that you’ve entered.
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The graph at the bottom helps you visualize the rent schedule.
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Multi-Unit and Commercial Properties

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The Pro version of Property Evaluator can analyze Multi-Unit and Commercial Properties.
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You can enter an unlimited number of units.       

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Mortgages

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You can enter up to two Mortgages.
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You can choose between Amortizing and Interest-Only loans.
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Tap Payment Schedule to see the amortization table for the life of the loan.       

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Amortization Table

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Check out the payment details and balance for the entire term of the loan.
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The annual totals for Interest and Principal are shown for each year.
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Map

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Touch the Map button to show the location of the property on Google Maps.
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Photo

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Touch the Photo button to store a photo with the property. You can take a picture with your iPhone camera, or select a photo from your Photo Albums.
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Settings

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All of the default input values can be changed in the Default Property Settings.
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You can also customize all of your Income and Expense Categories.
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Property Evaluator has full support for International Units and Currencies.
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Canadian investors can choose a semi-annual Compounding Period.
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The Easy Way to Invest Like a Pro

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Thanks for taking a look at Property Evaluator!
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Hopefully it will help you separate the peaches from the lemons, and boost your investment returns.
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Our goal is to make this the best real estate analysis software for the iPad, iPhone, and iPod Touch!
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Zillow Real Estate – Homes & Apartments, For Sale or Rent

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Description

#1 Real Estate App on iTunes and “Best Real Estate App” by O’Reilly Media

Zillow iPhone App:

For all U.S. homes (100+ million): Find Zestimate® home values, Rent Zestimates, homes for sale, homes for rent, and more as you walk or drive through neighborhoods using the Zillow iPhone App, featuring built-in GPS technology.

Zillow on iPad:

Home shopping is reinvented with Zillow on iPad! View photo galleries of homes on iPad’s large, eye-popping 10-inch touch screen where your fingertips tap, swipe, pinch, and drag to see Zestimate home values, homes for sale, homes for rent, apartment, and more.

View multiple high-resolution photos side-by-side as you window shop through neighborhoods. Touch and expand a “photo stack” to peek inside a home. Save any home you like by dragging and dropping it to your favorites.

iPad and iPhone users can:
- See Zestimate values of any home
- See Rent Zestimates (estimated monthly rental price), on most homes
- Search homes for sale, Make Me Move® homes, homes for rent, and more
- Filter searches by price, beds, baths, and more
- Search by monthly payment
- View full-screen color photos
- Save favorite homes and searches
- Get notified when new results come in (via Push Notifications)
- E-mail homes to a friend
- Share homes on Facebook & Twitter

New! Draw your search on the map: Using your finger, you can draw a region on the map to search for homes. Just tap “draw,” then use your finger to draw one or several boundaries. You can also save those custom-drawn searches and view the results later.

Use of the Zillow iPhone App and the Zillow on iPad App and the services provided through the Apps are subject to Zillow.com’s Terms of Use: http://www.zillow.com/corp/Terms.htm

What’s New in Version 4.8.1

Version 4.8.1
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- Fix Favorites list not loading correctly on iPad
- Increase listing inventory available to mobile devices
- Show plan name and building name for rental properties where available
- Bug fixes

Version 4.7
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Draw your search on the map: Using your finger, you can draw a region on the map to search for homes. Just tap “draw,” then use your finger to draw one or several boundaries. You can also save those custom-drawn searches and view the results later.

Screenshots

iPhone Screenshot 1 iPhone Screenshot 2 iPhone Screenshot 3
iPhone Screenshot 4 iPhone Screenshot 5

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Trulia Real Estate – Homes for Sale & Apartments for Rent

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Description

Download Trulia’s top-rated iPhone Real Estate App to find nearby homes for sale, homes for rent, or search for real estate listings across the US.

Whether you are looking to buy your next home, need a handy apartment finder, or are just curious about a neighborhood, the Trulia iPhone App can help.

Features:

- Search nearby homes for sale, homes for rent, and recently sold homes
- Customize your search by price, number of beds and baths, and more
- View lots of eye-popping, full-screen listing photos
- Find nearby open houses and get driving directions
- See nearby restaurants, grocery stores, and more
- Search for homes with recent price reductions
- Contact real estate agents on the go
- Access favorite real estate listings and save new ones to your Trulia account

What’s New in Version 4.2.3

- Minor bug fixes

Did you know?
You can save homes you like to your Trulia account and view them later on either your PC or iPad? Just click the heart icon at the bottom, left corner of the app when you’re viewing a property.

Do you have a great idea that you’d like to share? As always, be sure to send your feedback or bug reports to the team – iPhone@trulia.com. Thanks for your support!

iPhone Screenshots

iPhone Screenshot 1 iPhone Screenshot 2 iPhone Screenshot 3
iPhone Screenshot 4 iPhone Screenshot 5

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REALTOR.com® Real Estate Search By REALTOR.com

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Description

Find more homes for sale on your iPad, iPhone or iPod Touch with REALTOR.com® – the #1 real estate site. REALTOR.com® has more listings and updates them more often (every 15 minutes) than any other site. Features include: map search, saved searches and listings synchronized with the website, private ratings and notes and the ability to share listings with your friends, agent and social network.

Now you can take your REALTOR.com® home searches with you! Start using the most comprehensive real estate search application today!

Key Features:
• Instantly access the most accurate and up-to-date real estate listings in the U.S., updated every 15 minutes
• Show homes for sale in any city or in your current location on a map instantly
• Multiple photos, property details, open house information and pricing on nearly any home for sale
• Sign-in to access saved searches and listings (automatically synchronized between your mobile device and your account on the REALTOR.com® website)
• Create and save private notes & ratings for promising listings
• Share your favorite listings with friends & family, your agent or social network
• The Area Highlighter allows you to draw your free-formed search area on map
• The Area Scout updates your search results as you move the map

And now available for the iPad:
• View search results on a full-screen map with collapsible list view
• Large gallery view for browsing listings
• Immediately access next and previous listings without returning to search results screen

Note: this application only searches for real estate in the United States. It is available internationally for users who want to search in the U.S.

Requires iOS 4.0 or later.

What’s New in Version 2.1

• More displayed search results – 5 times more, to be exact!
• Help screens (iPhone)
• Listing detail crabwalk – go from one listing detail to the next without having to backtrack to the search results screen
• Custom names for your saved searches
• Photos on map callouts (iPad)

Screenshots

iPhone Screenshot 1 iPhone Screenshot 2 iPhone Screenshot 3
iPhone Screenshot 4 iPhone Screenshot 5

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Accept credit cards and cash on your iPhone, iPad or iPod touch with the free Square Card Reader

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Description

Square puts people in business.

Accept credit cards and cash on your iPhone, iPad or iPod touch with the free Square Card Reader. It’s only 2.75% per swipe for Visa, American Express, MasterCard and Discover. No contracts, monthly fees or merchant accounts. Funds are deposited into your bank account the next day. Square makes it easy for anyone to accept payments, anywhere.

- Fast setup: sign up for your free Square Card Reader and start swiping in minutes.

- Built-in analytics: track sales, collect tips and tax, and send electronic receipts via email or text message.

- Safe and secure: Square meets all industry-standard security practices to protect your customers and your business.

Three simple steps:

1. Download the Square app
2. Sign up for your free account
3. Start accepting credit cards

Learn more at squareup.com

What’s New in Version 2.2.2

- Improved speed on Card Case tab checkout
- Synchronization of Tax, Tipping, and Signature settings
- Various bug fixes and improvements

Screenshots

iPhone Screenshot 1 iPhone Screenshot 2 iPhone Screenshot 3
iPhone Screenshot 4 iPhone Screenshot 5

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CamCard – Business card scanner & Business card reader & scan card

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Description

*** Apple App Store 2011 Rewind Top Business App! ***
***A must-have business app for your smart phone. ***

“CamCard outdoes competitors …” — The New York Times

DEVICE REQUIREMENT
iPhone 3GS, iPhone 4, iPhone 4S
iOS 4.0 or Later

Pay Once, Scan Card and Say Goodbye to business card black hole.

CamCard is a professional business card reader and business card scanner. Simply take a picture of a business card, CamCard recognizes the business card and saves contact information in Card Holder or iPhone Address Book. Then feel at ease to manage cards with CamCard – business card reader and business card scanner.

FREE TRIAL of CamCard Lite (Free) – Business Card Reader & Business Card Scanner to evaluate recognition performance before purchasing full version.

KEY FEATURES
✔ Scan card, recognize card and save in Card Holder and iPhone Address book.
✔ Recognize 12 languages including English, French, Spanish, Portuguese, German, Italian, Dutch, Swedish, Finnish, Danish, Norwegian and Hungarian.
✔ All your cards can be saved in the Cloud securely, privately, and never missing.
✔ Restore cards in case of accidental deleting.
✔ Manage and Synchronize cards across multi-devices with Cloud Sync.

Other Features
✔ Save cards into iPhone address book, Gmail or other Exchange account.
✔ Categorize cards into different groups and accounts ✔ Merge with exiting contact

✔ Batch Scan card
✔ Auto-detect text orientation
✔ Auto-rotate card images
✔ Auto-crop card images
✔ Auto-enhance business card images
✔ QR Code creation and recognition and share cards with QR Code
✔ Email Recognition

✔ Introduce friends to each other and let them save each others’ cards right away
✔ Share contact information via Email, SMS, QR Code
✔ Export all cards to vCard or Excel files
✔ LinkedIn search and send invitations

✔ Card Holder to manage all contacts including making phone calls, sending SMS, sending emails, browsing web pages and locating address on map
✔ Card Holder with passcode protection, searching, sorting and grouping

✔ Anti-shake photo shooting
✔ Display the corresponding image when edit business card information
✔ Double-side business card image
✔ Make notes to cards
✔ Create a card with card templates: when creating a card manually or importing a contact from phonebook, a card will be created automatically. You can choose from different card templates.

TIPS TO ACHIEVE BEST RECOGNITION RESULT:
✔ Take a picture of a business card as clearly as possible by placing cards in good lighting condition
✔ To align business card edges to viewfinder edges as closely as possible

Follow us on Twitter @camcardintsig
Follow us on Facebook with CamCard

OTHER APPS by IntSig Information:
* CamScanner
* CamDictionary

What’s New in Version 3.0.0.0

Backup Cards in Cloud: All cards can be saved in the Cloud securely, privately and never missing a single card.
Restore Card: Restore cards in case of accidental deleting.
Cloud Sync across Multiple Devices: Scan a card with one device, all updates will be synced across multi-devices.
Enhanced Group Management: Makes it much easier to manage all cards and groups.
Introduce: Introduce your friends to each other and share cards between them.
Create a card with card templates: when creating a card manually or importing a contact from phonebook, a card will be created automatically. You can choose from different card templates.

iPhone Screenshots

iPhone Screenshot 1 iPhone Screenshot 2 iPhone Screenshot 3 iPhone Screenshot 4
iPhone Screenshot 5

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