Social Bookmarking

What exactly is social bookmarking? Everyone has become familiar with the term “Social Network” and most of us have accounts now with Facebook, Twitter, or MySpace, but what is a social bookmarking site and what benefit does it give to You as a business? It’s not really all that complicated. Social bookmarking is simply posting Your link on a social network where it will be viewed by those who have an interest in what You have to offer. There are hundreds of these networks out there and they all have a following of some kind.

Social bookmarks are good links to have in an organic SEO program. They can also bring You referred traffic if You present them the right way. There is usually a two or three line description that goes along with the bookmark and what You say with those words is very important. Use Your keywords and make it interesting enough that users will want to click the link when they read it. That’s our job at Johnston Design. Our writers create the descriptions for You and our social bookmarking experts find the right places to post them with Your link.

Some of the more popular social bookmarking sites are Digg, Delicious, Sphinn, Mixed and Stumbleupon. Yahoo and Google both have bookmarking as do MSN and Alta Vista. Social Bookmarking is one area of organic SEO where sheer volume counts. Social networks and bookmarking sites get a lot of traffic so the links placed there carry significant weight in the search engine algorithmic calculations to determine organic rankings. In other words, they will help us bring Your business to Page One for search results in Your industry.

Johnston Design, as we do with all of our services, offers social bookmarking as a standalone service or as part of a search engine optimization package. The latter is recommended. Depending on what industry You’re in and how popular Your keywords are, You could need thousands of links and social bookmarks to attain that first page ranking. Allowing us free reign to use all of the weapons in our arsenal is the best way to make sure You get there and stay there.